The influencers were not in Aspen to ski. In their Barbie-pink ski suits and matching Moon Boots, they rode the Silver Queen gondola to the top of the mountain, smiling and jumping for their cameras and social media feeds. Soon they would get back on the gondola and ride down, perhaps to pose for more content with a glass of Champagne at Ajax Tavern at the resort base. They did not care that after almost two weeks without snow in what was already a below-average year, a storm had finally come through, replenishing the mountain’s steep slopes and giving skied-out bump runs new life.

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Organizations: Ajax Tavern Locations: Aspen